Question 1

What is the size of the luxury market in 2026?

Accepted Answer

The global luxury market exceeds €1.48 trillion in 2024 according to Bain-Altagamma (including personal goods, cars, hospitality, wines and spirits, cruises). The personal luxury goods segment alone (fashion, leather goods, beauty, watches, jewelry) represents about €363 billion.

Question 2

Who are the global luxury leaders?

Accepted Answer

Main groups are LVMH (€84.7B in 2024), Richemont (€21.4B), Chanel ($19.7B), Kering (€17.2B), Hermès (€15.2B), L'Oréal Luxe, Estée Lauder, Prada Group, Brunello Cucinelli, Capri Holdings and Tapestry. LVMH retains global leadership with unique diversification.

Question 3

Why is the Chinese market slowing?

Accepted Answer

The Chinese slowdown results from several factors: global economic slowdown, anti-corruption and anti-ostentation campaigns, shift of part of purchases to domestic Chinese market (vs pre-Covid abroad purchases), rising national pride toward local brands, and falling upper-middle-class purchasing power.

Question 4

What are luxury trends in 2026?

Accepted Answer

Major trends: Chinese slowdown and geographic shift to India/Middle East/Japan, aspirational crisis and polarization, return of artisanal excellence, pre-owned boom, growth in luxury beauty and ultra-premium hospitality, code transformation by Gen Z, progressive AI integration in customer relationship.

Question 5

What is pre-owned luxury?

Accepted Answer

The pre-owned luxury market covers the resale of authenticated pieces via specialized platforms (Vestiaire Collective, The RealReal, Watchfinder) or directly by maisons. Bain estimates this market at €70 billion in 2030, driven by sustainability, access and scarcity of certain models.

Question 6

What is the state of Swiss watchmaking?

Accepted Answer

Swiss watch exports reached CHF 26 billion in 2024, declining after two record years. The market is polarized: high-end segment (Patek Philippe, Audemars Piguet, Rolex in organized scarcity) resilient, mid-range struggling. China is sharply down, US and Japan up.

Question 7

How is Gen Z transforming luxury?

Accepted Answer

Gen Z brings new codes: search for authenticity, drop culture (hyped limited releases), importance of communities and TikTok, strong sensitivity to sustainability and transparency, attraction to pre-owned, mixing luxury maisons and emerging niches. Maisons must reinvent their storytelling and digital experience.

Question 8

What are the growth markets for luxury?

Accepted Answer

The most dynamic zones are India (domestic market projected at $90B by 2030 per BCG), the Middle East (UAE, Saudi Arabia with Vision 2030), Japan (tourism boom), the US becoming the top contributing market again. High-growth segments are luxury beauty, ultra-premium hospitality and pre-owned.

NewsCore enables you to monitor your ecosystem:

Strategic acquisition in fine jewelry

Emergence of new Korean luxury brand

Partnership between French house and Japanese artisan

Monitored Brands

Launch of new exclusive anti-aging skincare collection by heritage house

NewsCore enables you to track products and innovation:

NewsCore enables you to analyze brand and influence strategies:

Spring haute couture collection launch

Major innovation in luxury cosmetics

New eco-responsible leather goods line

New international ambassador for major perfume house

Opening of immersive flagship store in premium Asian district

NewsCore enables you to monitor retail and customer experience:

NewsCore enables you to anticipate strategic and market movements:

Creative direction change at major house

Controversy over luxury sustainability practices

Merger rumors between two luxury giants

Strategic acquisition of niche brand by major international group

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Luxury reports