New feature: comment analysis

For the first time, we are opening up the backstage of NewsCore to reveal a feature still under development ⚙️ and not just any feature :

𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬

Most social listening platforms have still not met their clients'' need, even though this demand has existed since the beginnings of digital marketing : being able to analyse, at scale, the thousands of comments from their audience and from those of their competitors.

A goldmine of information on their expectations and pain points, which can drive product launches and even strategic pivots.

We are now advancing in the development of new analytical principles :

• 𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 : positive, neutral, negative, reliably and more finely than ever before

• 𝐓𝐡𝐞𝐦𝐞 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 : we detect the main conversation topics and the associated comments

• 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 : key takeaways on the perception of the creator and their content, the style, and the community ; plus thematic recommendations on next steps

• 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬

• And finally, an 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐬𝐮𝐦𝐦𝐚𝐫𝐲 that brings together the main lessons

This feature will be live for LinkedIn, YouTube, Instagram and TikTok.

It is aimed at marketers, intelligence teams, influencer agencies, as well as content creators. Given that we already offer audio/video transcripts of content, the analytical capability is now virtually unlimited on NewsCore.